Acer introduces new designs to its Notebooks

Taiwanese PC manufacturer Acer has long been thought of as a “second-tier” PC company. Sales tend to confirm this thought, as Acer is currently ranked no. 4 worldwide.

Previously, Acer used their low prices and close relationships with distributors to create market-share gains, but now, according to Businessweek, they are trying to shed the image of not being a major player in the PC industry by teaming up with Ferrari, a well-known car maker.

Ferrari and Acer are collaborating together to create fresh designs for Acer’s PCs. LCD monitors have been updated with the innovative use of the Ferrari logo and racing colors. Acer monitors for desktop PCs aren’t the only thing to see this change–Acer is also using Ferrari on laptops.

With this new partnership, Acer hopes to gain credibility and move up in the PC sales rankings. This isn’t the first time Acer has attempted to sell more PCs with innovative designs. In the 1990s, long before Apple’s iMac, Acer sold simple beige PCs at a faster rate than any other country in the world. Acer hopes to once again lead the industry by using a well-known brand’s designs. Only time will tell if Acer is able to accomplish this goal.

Acer Ferrari 1000

Acer Aspire 9810

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